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<div class="layui-fluid layui-anim febs-anim" id="febs-evaluation" lay-title="评分说明">
    <div class="layui-row febs-container">
        <div class="layui-col-md12">
            <div class="layui-card">
                <div class="layui-card-body febs-table-full">
                    <div class="value-table">
                        <table>
                            <thead>
                                <th>ATTRIBUTES</th>
                                <th>A Maximum score means …</th>
                                <th>属性</th>
                                <th>最高分意味着…</th>
                            </thead>
                            <tbody>
                                <tr>
                                    <td class="value-table-title">Real Estate</td>
                                    <td class="td-content">Real estate is about location, do not consider the facility.  To achieve a 10, the site must be located in a highly desirable area (destination point, high volume trade area).  The site should be located at the far corner of an intersection (no mid-block) on the primary road so customers can access from at least two directions and avoid the congestion before the intersection.  Size of the lot should be adequate to service our customers. If heavy truck volume, than site would need to be larger. </td>
                                    <td class="value-table-title">地产质素</td>
                                    <td class="value-table-title td-content">地产质素是地段， 不要考虑地面上的设施！ 要获得10分，油站必须位于一个十分理想的的区域（集客点， 高销量商圈）。最好在没有路障和中间隔离带的主要十字路口的一角，至少两个方向的车都能轻易进出，
                                        可避免十字路口前的交通堵塞。 油站有足够的面积服务客户。如果有大卡车客户，油站面积要更大。</td>
                                </tr>
                                <tr>
                                    <td class="value-table-title">Price</td>
                                    <td class="td-content">To receive a 5, this site needs to be the initiator of most if not all price movements down.  They typically have the lowest price among all competitors in the trade area.  They are perceived by the customer as the low priced competitor.</td>
                                    <td class="value-table-title">价格领导</td>
                                    <td class="value-table-title td-content">要获得5分，这油站在商圈中挑动全部或大部分的价格下滑。这些油站是在商圈里的最低价者。消费者认为这个油站是个低价竞争者。</td>
                                </tr>
                                <tr>
                                    <td class="value-table-title">Traffic Flow</td>
                                    <td class="td-content">A score of 5 means that this site has great ingress and egress into and out of the property.  High volume traffic is a must, but the traffic should not hinder entrance or exist from the site.  Understand traffic speed and impact of traffic light on ability to gain access to our site.  Site should be accessible from both directions (median causing the customer to perform a u-turn to access our site will reduce score).</td>
                                    <td class="value-table-title">交通流</td>
                                    <td class="value-table-title td-content">5分代表油站有很好的进出口。必须有多车流，但是车流不可阻碍油站的进出。要理解车流的速度和交通指示灯
                                        对进出油站的影响。两个方向的车流都可进出油站。如有隔离带引致顾客需要调头才能进入油站，就要减分了。</td>
                                </tr>
                                <tr>
                                    <td class="value-table-title">Price Communication</td>
                                    <td class="td-content">Price sign should be visible during both day and night from all traffic directions.  Font size should be readable from a distance so customer can read the price and make the decision to turn into the site with amply time and space.  Price sign should be clean, well lit at night and free from visual clutter and obstructions.</td>
                                    <td class="value-table-title">价格沟通</td>
                                    <td class="value-table-title td-content">无论在白天还是晚上，顾客应该可以从各个方向清楚看见价格牌。字体大小可让顾客在一定距离外也能看清价格，
                                        并有足够的时间和空间作出决定是否拐进油站。价格牌要干净，夜间能明亮。价格牌不可被外物挡住，
                                        也不能被其他视觉元素干扰。</td>
                                </tr>
                                <tr>
                                    <td class="value-table-title">Site Format</td>
                                    <td class="td-content">A 5 in this category equates to a format that allows the business to extract the highest value from the site.  Highest value sites should contain offers (Car Wash, Air Pump, Lube Bays, ATM machine, Microwave, etc.) that are highly sought by the customer base.  Pumps should be configured properly, not too little space between, not too much.  Customers should be able to navigate without fear of accidents.  Parking spots in front of the store are a huge value driver.  Facility should look inviting.  Facility should be of recent design and age.</td>
                                    <td class="value-table-title">油站格局</td>
                                    <td class="value-table-title td-content">5分油站的格局能让油站产生最高的价值。最高价值的油站应提供各种消费者所需的服务（如洗车、加气、换润滑油、自动提款机、微波炉等）。油枪格式适当，油岛之间距离合适， 顾客能安全放心地在油站中驾车。 便利店前有大停车区是重大的增值因素。油站设备应有新颖的设计，有吸引力。</td>
                                </tr>
                                <tr>
                                    <td class="value-table-title">Retail Operation</td>
                                    <td class="td-content">The area out in the front of the site should be clean, well trimmed and inviting.  This is the first thing the customer sees and we want to make a good first impression.  The forecourt should be clean, and garbage cans should have room for additional trash.  Islands should be stocked with paper towels, wind screen, etc.  Canopy and store should be clean with no grime.  Bathrooms should have a pleasant appeal, free from any foul odor, clean, and well stocked.  Facility should have no out of order signs or maintenance issues.  C-store should be well stocked with a good layout and appealing atmosphere.   Retailer and site staff should be in clean uniforms, pleasant and engaging.  Retailers should be proactive on increasing sales in C-store and on the islands.</td>
                                    <td class="value-table-title">运营</td>
                                    <td class="value-table-title td-content">油站前的地方要清洁，草木要修剪整齐，让顾客想进来。这是顾客看见的第一个景象，是他们对油站的第一个印象。油站前庭要清洁，垃圾筒不可太滿，要有多余空间。油岛要备有足够的擦手纸和玻璃清洁济等。雨篷和便利店应干净整洁。卫生间有取悦顾客的外观，干净无异味，用品齐全。 全部设备正常运转，没有停用维修。便利店货品丰富 整齐，环境优雅。 站长和站员工穿着整齐制服，友善和乐于服务。站长主动地在便利店和油岛作促销。</td>
                                </tr>
                                <tr>
                                    <td class="value-table-title">Brand Value</td>
                                    <td class="td-content">This value is not a site by site score, but rather all the sites within a common demographic area should have the same score.  If Shell is a 4 at one site in the area, then all Shell sites in that area should be a 4.  If the site has more loyalty customers due to the operation then that value would be captured in the Retail Operation attribute.  A 5 for Brand Value means that consumers are in love with the brand and will drive out of their way to purchase gasoline from this brand.  A 5 brand has very high brand preference and brand recognition scores.  This brand is a high quality brand and most respected by the other competitors.
                                        <br/>
                                        If a customer can have the choice of choosing any brand when he/she is purchasing fuel at the pump, which brand would he/she prefer in this demographic area.  That Brand would receive a 5. </td>
                                    <td class="value-table-title">品牌</td>
                                    <td class="value-table-title td-content">对于人口统计特征近似的区域，油站品牌的打分应该是相同的。如果一个区域中的一所壳牌油站有4分，在这区域中的其他壳牌油站也应该是4分。如果因为运营因素而有更多忠诚顾客，其分数会包括在运营属性中。5分是指顾客爱
                                        这品牌，会慕名而来买油。5分是顾客对品牌有偏好和很高的认知度。这品牌是高质素品牌，得到其他同行的认定。
                                        <br/>
                                        如果在一个区域，一位顾客可以在加油时，以相同价格，选择任何一个品牌，他会选择哪一个品牌呢？
                                        那这个品牌就是5分。</td>
                                </tr>
                            </tbody>
                        </table>
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